Placenta Plus brings a laboratory-based approach to placenta encapsulation in Dubai
Placenta Plus, a UK-born placenta encapsulation company that has supported more than 20,000 families, has officially launched in Dubai, bringing its laboratory-based approach to postnatal care to the UAE. Founded by Danielle Kinney, a mother of three from the UK, the company was created after her own postnatal experience highlighted the need for a more structured, hygienic, and professionally managed service. As the country’s only provider operating from purpose-built commercial laboratories rather than domestic or residential premises, Placenta Plus offers mothers a carefully controlled process designed to prioritise safety, quality and convenience during the weeks after birth. Already trusted by celebrity mothers including Rochelle Humes, Coleen Rooney, Amy Childs, Brooke Vincent and Charley Webb, the company now introduces its established service model to families across the UAE.
What is placenta encapsulation?
Placenta encapsulation is the process of turning the placenta into a palatable supplement through a careful preparation and dehydration method designed to preserve its properties while eliminating potentially harmful bacteria. For many mothers, it has become part of a more personal and proactive approach to post-birth recovery. Those who have chosen the service often report benefits including increased energy, improved mood, increased milk production, healthier-looking hair and skin, and an overall smoother recovery.
The Placenta Plus process
The Placenta Plus experience is designed to begin well before birth, helping mothers feel prepared in the final weeks of pregnancy. Around six weeks before the due date, clients receive a state-of-the-art cooler pack created to keep the placenta at the optimum temperature.
Once the baby arrives, Placenta Plus arranges collection from the place of birth within hours, operating 24 hours a day, seven days a week. The placenta is then transported by licensed couriers directly to the laboratory for processing before the finished products are returned, usually within 48 to 72 hours. This carefully managed process is designed to fit seamlessly around the pace and practicalities of early motherhood.
Operating from a commercial laboratory rather than a domestic setting allows the team to manage every step in a purpose-built environment used exclusively for placenta encapsulation. Equipment and workspace are sterilised and sanitised before and after each service, and only one placenta is handled in the unit at a time to reduce the risk of cross-contamination. The team is also qualified in food hygiene, infection control and HACCP.
Products designed for postnatal support
Placenta Plus offers a range of product options, giving mothers the flexibility to choose what best suits their preferences. The core collection includes steamed pills, made by steaming the placenta before drying it; simple pills, created by drying it directly; a 50/50 option that combines both methods; and gummies. While all are based on the same core principle, mothers often describe simple pills as being more energising and steamed pills as more calming. Gummies offer a more accessible all-round option for those who prefer not to take capsules.
Beyond pills and gummies, Placenta Plus also offers placenta-infused cosmetics. These are designed to sit alongside the capsules as part of a broader postnatal self-care ritual. The range includes baby lotion, balm, face cream, stretch mark butter and tincture, alongside additional skincare and oil-based products such as apricot kernel oil balm, baby massage oils and mam oil. The cosmetics are paired with a 50ml bottle of argan oil infused with the client’s placenta, to be added while using the cosmetics for an extra boost. The brand also offers package options that combine different products in one box.
With commercial labs in Liverpool, London and now Dubai, Placenta Plus brings an established stress-free service model to the UAE market, offering mothers a more structured and specialised process designed to feel seamless at a time when families need exactly that.
For enquiries and bookings, contact Placenta Plus UAE on +971 50 7464186, or visit placentaplus.ae for more information.
