More Than Shopping: Mumzworld Launches Practical Services for Modern Families
Mumzworld, the region’s leading platform for mother, baby and child, is expanding beyond the shopping basket with the launch of a new services category, bringing childcare, home support, health, learning and children’s lifestyle services into one trusted platform.
Built on years of supporting mums across the region, the launch extends Mumzworld’s trust beyond products and into support at home. It responds to the realities of modern parenting, where families are looking beyond what to buy and seeking reliable support that saves time, eases pressure and fits into everyday life.
From childcare and home cleaning to baby gear refresh, telehealth support, children’s room design and party planning, the services are designed to support families where it matters most.
New services built around everyday family life
Educational support is available through Educators at Home, where parents can access KHDA-approved educators who support children’s learning at home. This helps families stay on track during periods of remote schooling and busy work-from-home routines.
Through the Mumzworld app, parents can also access trusted babysitting services, with caregivers carefully selected, trained and equipped with essential childcare and CPR knowledge. Birthday party planning at home is available too, helping families create memorable celebrations with less stress.
For everyday home needs, the platform offers wallpaper design and installation, baby gear cleaning for items such as car seats and strollers, and home cleaning services that help parents manage routines more easily.
Health and wellbeing are also part of the new offering. Through telehealth services, families can connect with doctors, mental health professionals and nutrition specialists from the comfort of home.
“We’ve always supported parents through what they buy. This is about supporting them in how they live, with services designed around real, everyday needs,” says Massimiliano Spalazzi, CEO of Mumzworld. “Some days, everything piles up at once. That’s when support matters most, not in big moments but in the middle of real life.”
A trusted platform, beyond the shopping experience
Since its launch, Mumzworld has become a trusted e-commerce destination for parents looking for products across every stage of childhood. The platform has supported families with access to a wide range of essentials, from baby gear and feeding products to nursery items, toys, health care and family needs.
“When it comes to services like childcare or healthcare, trust is everything,” says Massimiliano Spalazzi. “Parents need to feel confident about who they’re inviting into their homes and their routines.”
With the addition of services, Mumzworld is extending that role into everyday family support. The move reflects a wider shift in how parents are looking for help today. They are not only searching for products but also for reliable services that save time, reduce pressure and make daily life easier to manage.
The new services are available now through the Mumzworld app, available on the App Store and Google Play.